APPROACH AND HIGHLIGHTS

I design and write content that builds trust, motivates action, and creates an emotional connection. I work with companies and organizations of all kinds, but I have a soft spot for those doing transformative work in their industries.

FAST SUMMARY

  • Have designed content for startups, tech companies, educational institutions, and SMBs

  • Certified in UX writing, copyediting, project management, and more

  • Ran an IT company in the SF Bay Area for 10 years

WORK EXPERIENCE

ASSORTED CLIENTS 2024 | CONTENT DESIGNER

Ongoing content design projects for clients in the tech, small business, and design sectors.

THE WELCOME PROJECT, MEDFORD HOUSING AUTHORITY, ENGLISH AT LARGE
2024-25 | ESOL TEACHER + CONVERSATION FACILITATOR

Design and teach intermediate-level English lessons to non-native speakers from a diverse range of cultures and socio-economic backgrounds. Courses included beginning literacy, conversational English, and a summer job skills course to improve students’ understanding of workplace safety and other employment processes.

BERKLEE ONLINE | 2023 | TEMPORARY COPYEDITOR

Wrote guidelines and copyedited the closed captioning of 3K+ educational videos for Berklee College of Music’s online programs. Focus was on improving compliance with style guide while enhancing readability and accessibility for all users.

ACCESS ERP| 2022 | FREELANCE UX WRITER

Audited, designed, and wrote user-friendly content for a new SaaS ERP system. Worked with stakeholders to establish brand voice/tone and apply improvements across screens.

BUSBUD | 2021-22 | FREELANCE UX WRITER

As the sole UX writer for a global company in the travel/transport sector, I worked with designers, product teams, and executive leadership to plan and draft UX content for mobile app screens, web pages, and the Apple App Store.

DYNACORE | 2022 | FREELANCE UX WRITER AND DIGITAL COPYWRITER

Collaborated with the founder of a new software company to create voice and tone guidelines and write web content targeting prospects in the tech industry.

STEPS TO LOVE | 2022 | FREELANCE CONTENT DESIGNER AND DIGITAL COPYWRITER

Worked with the director of a company in the wedding industry to plan and write website copy. Interviewed clients and wrote a detailed case study highlighting brand benefits.

LIMETECH.CO | 2018-22 | MANAGING PARTNER + LEAD CONTENT DESIGNER

Spearheaded web and mobile content design projects for internal and external clients. Applied design thinking and user-centered design practices to every stage of the product development lifecycle, from ideation to shipment. Brands included YaMabrook, SHAABI, LuLu Skillet, Pricerapp, Tuxedo, Danielle San Francisco, and more.


LIMETECH.CO | 2008-18 | CO-FOUNDER + MARKETING DIRECTOR

Founded a busy IT services company serving startups and other high-growth companies in the SF Bay Area. Led client relations and marketing campaigns to grow portfolio to 30+ clients and multiple 6-figure revenue. Clients included FourSquare, Rocket Lawyer, NileGuide, Twine, and Kenwood Experiences.


OTHER EXPERIENCE
”Those other things” are what make life interesting. Here are some of my adventures…

  • Managed a major publicity campaign for a cell phone retail chain in Southwest Florida.

  • Provided over 1,000 hours of English composition tutoring to community college students in San Francisco.

  • Supported staff in the production department of a national trade magazine.

  • Founded a boutique denim apparel brand.

  • Performed professional ballet across the United States.

    CERTIFICATIONS, TRAINING, AND EDUCATION
    A lifelong learner, I make it my business to keep my skills fresh.

2024 Cambridge University. Certificate in Teaching English to Speakers of Other Languages (CELTA).

2023 UX Content Collective. Content Research & Testing.

2023 Google. Foundations of User Experience Design Certificate by Coursera.

2022 UX Content Collective. Error Messages Workshop.

2021 UX Content Collective. The Microcopy Course.

2021 Google. Foundations of Project Management Certificate by Coursera.

2021 UX Content Collective. UX Writing Fundamentals Certificate.

2020 Google Analytics Academy. Advanced Google Analytics Certification.

2018-19 Emerson College, Boston, MA. Copyediting Certificate.

2009-11 UC Berkeley Extension, Berkeley, CA. Professional Series in Strategic Online Marketing.

2002 University of California, Berkeley, CA. BA in English, Highest Honors. Regents’ and Chancellor’s Scholar. Phi Beta Kappa Honors Society.

Relevant coursework includes Grammar for Professionals, Editing for Style, Business Administration, Marketing, Search Engine Marketing, Copywriting, Logic, Psychology, Statistics, Environmental Writing, Creative Writing, and Cross-Cultural Studies.

TOOLS OF THE TRADE

  • Figma

  • Adobe XD

  • Slack

  • Trello

  • Notion

  • Semrush

  • WordPress

  • Squarespace

  • Shopify

  • MailChimp

  • Kaltura

  • Powerpoint

  • Google Suite

  • Google Analytics + Search Console

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