SHAABI Denim Pants.jpeg — SHAABI Denim

SHAABI is a boutique selvedge denim brand that was founded in Alameda, CA in 2014. Products were sold in e-commerce and retail environments from 2014-2018. The company is currently involved in creative collaborations and digital product development.

Roles: Founding Partner, Creative Project Manager, Shopify Website Developer, Vendor Relations, Content Writer, Public Relations
Work
Creative project lead; coordination of branding and product development
Social media management + content creation
E-commerce website development and management
Content and UX writing for web and mobile
Long and short-form blog writing
PR resulting in local + regional press coverage

SHAABI launched as a brand with a local orientation. Our products were designed in-house and sewn in small batches in our studio and local cut-and-sew facilities. SHAABI pieces were primarily made of Japanese selvedge denim—known for durability and longevity.
Target customers
25-40 year-old professional men

Website development + content creation

I built and customized the SHAABI website on the Shopify e-commerce platform and was responsible for all page creation, content writing, and photo management for more than forty original products.

Social media

I created SHAABI’s social media accounts, developing a brand aesthetic, and publishing content on a weekly basis. My work involved promoting brand awareness through the creation and publication of original content, including photography, writing, and social messaging. I also used social media to establish relationships with retail and wholesale customers.